ICP Profiles

Define your Ideal Customer Profile (ICP) to focus your go-to-market efforts on high-fit prospects.

Creating an ICP

Click New ICP Profile to define:

Firmographics

• Industry - Target verticals
• Company Size - Employee count range
• Revenue - Annual revenue range
• Geography - Target regions/countries
• Funding Stage - Seed, Series A, etc.

Buyer Persona

• Title/Role - Decision maker titles
• Department - Target departments
• Seniority - Level within organization

Qualification Criteria

• Pain Points - Problems they’re trying to solve
• Use Cases - How they’d use your product
• Budget Range - Typical spend capacity
• Decision Process - Buying timeline

Using ICPs

Link ICP profiles to:

• Campaigns - Target specific ICPs per campaign
• Lead Scoring - Auto-score leads against ICP fit
• Reporting - Analyze pipeline by ICP

ICP Scoring

Contacts are automatically scored against your ICP criteria:

• Strong Fit - Matches most criteria
• Moderate Fit - Matches some criteria
• Low Fit - Few matching criteria

Use ICP scores to prioritize outreach and focus on high-fit prospects.